Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01391nam a2200337Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210106155115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191128s2009 mx gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789701072776 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-JMCR |
| Transcribing agency |
CO-JMCR |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 / |
| Item number |
Z48m |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zeithaml, Valarie A, |
| Relator term |
autor |
| 9 (RLIN) |
12738 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing de servicios / |
| Statement of responsibility, etc. |
Valarie A. Zeithaml, Mary Jo Bitner y Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos e Irma López Espinosa ; traducción, Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Quinta edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 709 páginas ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Título original : Services Marketing. Integrating customer focus across the firm |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Traducido del inglés. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Empresas de servicios |
| 9 (RLIN) |
8921 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comportamiento del consumidor |
| 9 (RLIN) |
5116 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Servicio al cliente |
| 9 (RLIN) |
7206 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo |
| 9 (RLIN) |
12739 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bitner, Mary Jo., |
| Relator term |
autor |
| 9 (RLIN) |
12740 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gremler, Dwayne D., |
| Relator term |
autor |
| 9 (RLIN) |
12741 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Calderón Dávalos, Juan Pablo, |
| Relator term |
revisor |
| 9 (RLIN) |
12742 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
López Espinosa, Irma, |
| Relator term |
revisora |
| 9 (RLIN) |
12743 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Velázquez Arellano, Jorge Alberto, |
| Relator term |
traductor |
| 9 (RLIN) |
12744 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Treviño Rosales, Elizabeth, |
| Relator term |
traductora |
| 9 (RLIN) |
12745 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
