Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01353nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210412155010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210310s2013 ck a gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789586488693 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-JMCR |
| Transcribing agency |
CO-JMCR |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 / |
| Item number |
H868p |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoyos Ballesteros, Ricardo, |
| Relator term |
autor |
| 9 (RLIN) |
36735 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Plan de marketing: |
| Remainder of title |
diseño, implementación y control / |
| Statement of responsibility, etc. |
Ricardo Hoyos Ballesteros |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bogotá : |
| Name of publisher, distributor, etc. |
Eco ediciones : Universidad Sergio Arboleda, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
203 páginas : |
| Dimensions |
23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Generalidades del plan de marketing. -- El papel del marketing en las empresas: misión, objetivos y funciones. -- Modelo integral de gestión de Marketing CASAR. -- La planeación estratégica de marketing. -- Elementos de plan de marketing. -- Elaboración de pronósticos de ventas. -- Elaboración del desempeño del marketing. -- La auditoria del servicio al cliente atreves de la observación participante: "El cliente incognito" |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
El libro plan de marketing: implementación y control presenta, de manera practica y sencilla, la metodología mediante la cual una empresa puede desarrollar un plan de mercadeo exitoso. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planificación del mercado. |
| 9 (RLIN) |
36736 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo. |
| 9 (RLIN) |
36737 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
