Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01301nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210108114424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191128s2012 yo ad gr 000 0dspa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783848458257 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-JMCR |
| Transcribing agency |
CO-JMCR |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 / |
| Item number |
G828i |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Guevara del Valle , Liliana Yaremi, |
| Relator term |
autora |
| 9 (RLIN) |
12796 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Investigación de mercados para corporaciones de servicios : |
| Remainder of title |
un modelo para la actuación de los empresarios / |
| Statement of responsibility, etc. |
Liliana Yaremi Guevara del Valle |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Saarbrücken : |
| Name of publisher, distributor, etc. |
Editorial Académica Española, |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
45 páginas : |
| Other physical details |
gráficos a blanco y negro ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye datos biográficos de la autora en solapa posterior. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliografía: páginas 40-41 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Fundamentos teóricos sobre marketing e investigación de mercados -- Aplicación práctica del modelo de investigación |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
El presente libro titulado investigación de mercados para corporaciones de servicios tiene aplicación práctica en las diferentes organizaciones de esta amplia rama que ocupa cada día un lugar significativo dentro del fenómeno empresarial mundial ya que lo |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12797 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Evolución |
| General subdivision |
modelos de investigación |
| 9 (RLIN) |
12798 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
