Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01413nam a2200301Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210208105422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191128s1987 ck fr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9580403333 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-JMCR |
| Transcribing agency |
CO-JMCR |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.835 / |
| Item number |
K874n |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
autor |
| 9 (RLIN) |
12713 |
| 245 30 - TITLE STATEMENT |
|---|
| Title |
La nueva competencia : |
| Remainder of title |
más allá de la teoría Z, el mercadeo al estilo japonés / |
| Statement of responsibility, etc. |
Philip Kotler, Liam Fahey y S. Jatusripitak ; traducción, Adriana Arias de Hassan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bogotá : |
| Name of publisher, distributor, etc. |
Norma, |
| Date of publication, distribution, etc. |
1987 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
370 páginas ; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Expertos de talla mundial: los japoneses -- La fórmula del éxito de la nueva competencia -- El proceso de apropiación del mercado: la conquista de occidente -- Estrategias de mercado del lejano oriente: el camino a la dominación |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Numerosos libros y artículos se han escrito acerca del milagro económico del Japón - acerca de como una nación derrotada, conocida en una época por la calidad inferios de sus productos. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Traducido del inglés |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo |
| 9 (RLIN) |
13107 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Oferta y demanda |
| 9 (RLIN) |
13108 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competencia económica |
| 9 (RLIN) |
4890 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Teoría Z |
| 9 (RLIN) |
13109 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fahey, Liam |
| Relator term |
autor |
| 9 (RLIN) |
13110 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jatusripitak, Somkid |
| Relator term |
autor |
| 9 (RLIN) |
13111 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Adriana Arias de Hassan, |
| Relator term |
traductora |
| 9 (RLIN) |
13112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
