Introducción al mercadeo turístico / (Registro nro. 12504)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01160nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210922162428.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210310s2005 ck ad gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9583388718 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-JMCR |
| Transcribing agency | CO-JMCR |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4791 / |
| Item number | S572i |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sierra Anaya, Germán, |
| Relator term | autor |
| 9 (RLIN) | 28416 |
| 245 10 - TITLE STATEMENT | |
| Title | Introducción al mercadeo turístico / |
| Statement of responsibility, etc. | Germán Sierra Anaya, Manuel Rey Moreno |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cartagena, Colombia : |
| Name of publisher, distributor, etc. | Editorial universitaria, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228 páginas : |
| Other physical details | ilustraciones y gráficas en blanco y negro ; |
| Dimensions | 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografía : páginas 223-228. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Concepto de turismo. -- Concepto de mercado. -- Sistema de información de mercadeo. -- Comportamiento del consumidor, segmentación del mercado y posicionamiento. -- Producto. -- Precio. - Distribución. -- Comunicación. -- Estrategia competitiva. -- Plan de mercadeo. -- |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Turismo |
| General subdivision | Mercadeo |
| Geographic subdivision | Colombia |
| 9 (RLIN) | 40723 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Turismo |
| General subdivision | Concepto |
| Geographic subdivision | Colombia |
| 9 (RLIN) | 40724 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo de turismo |
| Geographic subdivision | Colombia |
| 9 (RLIN) | 40725 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rey Moreno, Manuel, |
| Relator term | autor |
| 9 (RLIN) | 40726 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Pública José María del Castillo y Rada | Biblioteca Pública José María del Castillo y Rada | General Stacks | 04/15/2018 | Donación | 338.4791 / S572i | 430005501 | 05/16/2024 | Ej.1 | 03/10/2021 | Books |