Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02029nam a2200313Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210901143718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130821s1993 ck ad frn 0 dspa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9580425744 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Co-BoUCM |
| Language of cataloging |
spa |
| Transcribing agency |
CO-JMCR |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.18 / |
| Item number |
G347g |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yip, George S., |
| Relator term |
autor |
| 9 (RLIN) |
43580 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Globalización : |
| Remainder of title |
estrategias para obtener un ventaja competitiva internacional / |
| Statement of responsibility, etc. |
George S. Yip ; traducción Jorge Cárdenas Nannetti |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bogotá : |
| Name of publisher, distributor, etc. |
Grupo Editorial Norma, |
| Date of publication, distribution, etc. |
1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 331 páginas : |
| Other physical details |
ilustraciones y gráficas ; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Que es la estrategia global. -- Diagnostico del potencial de globalización industrial. -- La participación en el mercado global. -- Diseño de productos y servicios globales. -- Localización global de las actividades. -- Creación de un marketing global. -- Medidas competitivas globales. -- Como crear la organización global. -- Medición de los impulsores de la industria y las palancas estratégicas. -- Como analizar una estrategia global. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Esta comprensiva y bien documentada guía para el gerente internacional trata todos los aspectos de la estrategia global y cristaliza las cuestiones de integración global. El doctor Yip ofrece una perspectiva y un marco de referencia total para todos los gerentes que tienen que luchar con una competencia mundial en este mundo sin fronteras. Este libro trata en forma perspicaz y a fondo las cuestiones globales, y no sólo vale la pena leerlo sino que conviene mantenerlo al alcance de la mano". |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercio internacional |
| 9 (RLIN) |
11207 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competencia económica internacional |
| 9 (RLIN) |
11261 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competencia económica |
| 9 (RLIN) |
11259 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economía internacional |
| 9 (RLIN) |
7543 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Estrategias de desarrollo |
| 9 (RLIN) |
15116 |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Globalización |
| 9 (RLIN) |
216 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Economa̕ |
| 9 (RLIN) |
39865 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cárdenas Nannetti, Jorge, |
| Relator term |
traductor |
| 9 (RLIN) |
30494 |
| 765 0# - ORIGINAL LANGUAGE ENTRY |
|---|
| Title |
Total global strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
